Generally, this is a post-work time slot that comes just before people are winding down for bed. Think of how often you instinctively flick through Instagram while waiting in a queue for your lunch.ĥ pm: The logic here is that people on their commute home will be on Instagram and other social media sites to pass the time.ħ-9 pm: Later also suggests 7-9 pm. This is when people tend to go on their lunch breaks. People at work or school don't tend to check their phone excessively during the busier hours of the day.ġ1 am: - 1 pm: Later suggests 11 am - 1pm and Sprout Social also suggests 11 am. This hits the commuters just before they get into work or school when they are most likely to be on their phones. Some times to consider based on the data:ĥ-8 am: Sprout Social cites 5 am as a good time, while Coschedule suggests 8-9 am. Again, Instagram's insights tool can show you things like "top locations" and age breakdowns which will allow you to make educated inferences about the best times of the day to post on Instagram (commute times, lunch time, out-of-work hours etc) in addition to all the social media research.
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